MERLOT Materials

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Shaun Rein, Managing Director of the China Market Research Group, discusses efforts by major U.S. companies to focus on... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This revised edition of the textbook not only provides an in-depth introduction to the field of business research for... see more

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.

Full of excellent educational resources in video format.

Listing of the top 100 brands and their ranking.

This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as... see more

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a free, online textbook offered by Book Boon. 'Many businesses are using social media these days to enhance or... see more

This is a free textbook offered by BookBoon. 'What is effective communication and how can it be put into practice in... see more

This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more

This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more

This is a free, online textbook offered by Book Boon. Everyone who sells wants to close more sales. Closing techniques... see more

This book provides a comprehensive, integrated approach to the study and application of written and oral business... see more

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more

This is a free, online textbook from Book Boon. "The internet is ran on content and now marketers and business owners are... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

Collection complète de cours de marketing. 247 pages décomposées en 38 Chapitres : Des bases du Marketing à la... see more

Create professional online surveys, evaluation forms, questionnaires to collect feedback, market research data, poll... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more

"This book has been written to help you become more successful in sales. The author of this publication brings his wide... see more

This site provides links to a series of articles concerning Customer Relationship Management. Some of the articles are... see more

This site is produced by CIO.com, a website for CIOs (Chief Information Officers) and other information executives, and... see more