MERLOT Materials

Show results for

Filter by

25-48 of 60 results for: MERLOT Materials

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which... see more

In this task, students review the results of a recent online market research survey undertaken by a firm. Given the... see more

This U.S. Census site enables the user to search by state for very specific information. General demographic information... see more

The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global market... see more

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more

This is a free, online textbook offered by Book Boon. The field of marketing has experienced unprecedented developments... see more

This web site contains notes and materials for a course on statistical forecasting that has been taught at the Fuqua... see more

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more

The site contains techniques and computer codes for questionnaire design, surveys sampling, and analysis.

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used... see more

ias in Focus Groups Teaching Notes for this Marketing Activity Preferred format: This teaching activity is designed for... see more

Teaching Autoethnography: Personal Writing in the Classroom is dedicated to the practice of immersive ethnographic and... see more

Online open access source consisting of a 500 page book on the Nordic School of Marketing. Contains 40 articles many... see more

This is a free textbook offered by BookBoon. Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the... see more

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by... see more

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more

White paper that discusses the role of big data, and determining which information can potentially provide value to your... see more

This is a free textbook offered by BookBoon. 'Textbooks on the subject of marketing research are often overwhelming to... see more

Complete open-source course in marketing research. Send any modifications to author electronically.

It is a JavaScript that tests if two or more random samples are drawn from the same population.

This sample size calculator enables you to enter a desired confidence level (either 95% or 99%), the confidence interval,... see more

It is a JavaScript that tests the equality of several populations? median.