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Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

This is a brief video that explains marketing segmentation of McDonald's, a company with which most students are... see more

The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

This is a brief introduction to the importance of branding in the marketing of products and services.

This tutorial demonstrates how to take a basic balance sheet, populate T-accounts with those balances, apply several... see more

Confused about balance sheets? Balance Sheet Basics refreshes key terminology. Additionally, learn how the balance sheet... see more

How To Do A Balance Sheet To put together a balance sheet, you'll obviously need all of the financial data from your... see more

In this video, you will learn in depth about accounting of business transactions and learn about how they affect... see more

This is a very simple explanation to help students understand the differences between debits and credits. Reading the... see more

This is a short video that presents the exceptions and red flags to fraud that you should be aware of. 

This is a 45-minute video that includes Kelly Wessel, CEO of Wessel Accounting (www.wesselacocunting.com), who outlines... see more

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.

Presumably you've already made plans for surviving a zombie apocalypse, but have you thought through the important... see more

Economics is built on the premise that humans act rationally, but everyone behaves irrationally some of the time. Is it... see more

This 6:30 minute YouTube video coincides with the risk assessment content of the Enterprise Risk Management model from... see more

 If you ask people whether they think stealing is wrong, most of them would answer yes. And yet, in 2013, organizations... see more

In 3:30 minutes, the author provides a very brief introduction to Internal Control and the 5 COSO elements.  The... see more