MERLOT Materials
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Hundreds of downsized journalists are watering community media deserts by launching hyperlocal news startups. Scores of... see more
This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more
This is a collection of video recordings that comprise a course on popular culture in the US. It includes putting... see more
This site has two activities for students in professional selling courses. One helps teach the value of something and the... see more
Students prepare an essay to explain pricing strategies for two different companies. One of the firms will find price... see more
Information about pricing for an introductory marketing course.
A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases.... see more
When is the last time you went to your favorite retailer? What store was it? Is it a clothing store, or is it a grocery... see more
"Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting... see more
A common cliché is ‘let’s cut out the middle man’. Removing the middle-man (a wholesaler) from the channel will provide a... see more
Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film... see more
A short 20-question multiple choice quiz taking five minutes to complete. It provides test-takers with an idea of how... see more
The Human Development Index is a measure of the extent to which a government satisfies its people's needs and the extent... see more
NOTE: This is a BookBoon publication and you have to provide your email address to access it. The book is free for... see more
One of the most successful business models is the franchise, but it didn't originate with McDonald's. Sir Harold Evans... see more
As most students would be aware, Toys R Us went into liquidation in 2018 closing virtually all their stores throughout... see more
NOTE: This book is from BookBoon which is free for 30 days. Then one must subscribe to their service which costs $5.99... see more
For this exercise, assume that you are the marketing manager for a large hotel chain. You’ve been asked to put together a... see more
A significant proportion of planned sales promotions do not get effectively, implemented due to the lack of full support... see more
This video was recorded at Web.Start. Providing services and products for an international market is easier than you may... see more
The YouTube Brand Strategy Project was developed by StuKent and is aimed at helping students: Understand how companies... see more
This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more
Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more