MERLOT Materials

Show results for

Filter by

457-480 of 838 results for: MERLOT Materials

Information about the marketing environment for an introductory marketing course.

This lesson plan focuses on competition among sellers and the factors that can make one company more successful than... see more

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for... see more

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook. The... see more

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more

Information about products for an introductory marketing course.

Long-term planning is the key to an organization’s success. This book provides an overview of strategic planning and... see more

The Public Relations Committee of the Advertising Women of New York were charged to create an awards ceremony that would... see more

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

Preferred format: This teaching activity is designed for small groups of students to split two products into the five... see more

The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation... see more

This is an activity which demonstrated hemispherical lateralization.

This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more

Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This... see more

This site contains 35+ online, interactive quizzes that primarily involve matching a product slogan with the product.... see more

This commercial site claims to cover creative fundamentals: getting into a groove, and producing lots of concepts. It... see more

A comprehensive source of bibliographic citations covering U.S. agricultural and life sciences information, Agricola... see more

Published by the AARP (American Association of Retired Persons), this report considers the retirement expectations of the... see more

This book sets out the principles of how to get yourself into print – a way to positively enhance your profile, extend... see more

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more

This is a free, online workshop that is based on a book by the author. Although it is a commercial site that tries to... see more

This is a free textbook offered by BookBoon. The best salespeople understand that people buy differently. Some people buy... see more

Everyday, we encounter situations in which someone seems to be selling something for more than it's worth. But can you... see more