MERLOT Materials

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457-480 of 843 results for: MERLOT Materials

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more

This resource that is sponsored by the demonstrates ads that have "made a difference" in that they have changed... see more

This online textbook/course is presented as a unit for a marketing class. "Marketing means different things to different... see more

This is a free, online textbook offered offered by Flatword Knowledge. According to the authors, "The Power of Selling is... see more

Much has been written about how Twitter is making its way into the halls of higher education. Go beyond the usual tips... see more

This is a short tutorial on types of brands. The differences between manufacturer brands and own-label brands are... see more

Paper on the Virtual Customer by John Hauser.

This is a free, online textbook and accompanying materials for a grad school course. The textbook is available for free... see more

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more

This site contains a comprehensive list of terms used in e-commerce and marketing, as well as a complete discussion of... see more

Information about promotion for an introductory marketing course.

The site contains techniques and computer codes for questionnaire design, surveys sampling, and analysis.

A comprehensive collection of demographic, lifestyle, and economic data covering over 1300 US cities portrayed as... see more

This book "is intended for people who want to learn practical and cost-effective ways to raise the profile of an... see more

This video was recorded at European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in... see more

Resources for facilitating the teaching of courses that incorporate the Google Online Marketing Challenge.

This is a team-based, brand audting and analysis exercise. Operating within a marketing research budget constraint,... see more

Marketplace, a daily economics news program heard on National Public Radio, featured a story on January 8, 2002, titled... see more

Information about the marketing environment for an introductory marketing course.

This lesson plan focuses on competition among sellers and the factors that can make one company more successful than... see more

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for... see more

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook. The... see more

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more

Information about products for an introductory marketing course.