MERLOT Materials

This assignment is designed to help students begin to understand the value of conducting informational interviews as a... see more

In this activity, students need to help a bank decide the most appropriate IMC tools mix for a major launch of a new... see more

The student task is to identify whether the management style of the CEO would influence the firm’s decision to pursue new... see more

The launch of the Mother Energy brand generated many first-time sales, there were only limited repeat purchases,... see more

"In this textbook you’ll will learn the key skills and the techniques so you can win people around to your ideas,... see more

heryl Guerin, EVP of global brand strategy and innovation at Mastercard, joins Barbara Kahn and Dr. Americus Reed to talk... see more

Chris Kelly, senior reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights... see more

For this activity, students need to match the Integrated Marketing Communication (IMC) tool to its appropriate... see more

This is a chapter in a 12 chapter textbook regarding Digital Marketing. Successful marketing depends on integrating... see more

This is a version of the consumer behavior multiple choice question quiz. The questions are the same, except this is an... see more

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the... see more

This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as... see more

This presentation discusses qualitative Market research.

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

This textbook provides context and essential concepts across the entire range of legal issues with which managers and... see more

Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current... see more

This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of... see more

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

This hybrid text seeks to introduce students to mass media and communications by combining two existing OER resources --... see more

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and... see more

Services are characterized by management and supply of information. Information has replaced inventory. Services are... see more