MERLOT Materials

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This series of articles by Inc.com address the use and misuse of customer data. Specific topics include Collecting Data,... see more

This is a free book offered by BookBoon. This study guide provides an overview of the most important topics and current... see more

Please note it may take awhile for map to load. This New York Times interactive graph provides mapped visualizations of... see more

A free online study guide for marketing students, covering market segmentation, targeting, positioning and perceptual... see more

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is... see more

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.

This is a very clear guide on how to build a marketing plan with straightforward questions that any business owner has to... see more

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

This video was recorded at MIT World Series: Back to the Classroom 2007. If anyone deserves the moniker of 'arts miracle... see more

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic... see more

The Masters Series Madrid case study has been developed as a simulation where students take the role of project manager... see more

An oath that business graduates can take to be more sustainable leaders and consider the health of the earth.

This is a 15 question quiz designed to assess one's managerial style. Another 15 question quiz determines the desired... see more

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999.... see more

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost.... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more

'The Encompass Workplace Mental Health App is an essential tool for every employer, manager, supervisor, human resource... see more

This is a brief video for job category description/information.

This is a free, online textbook offered by BookBoon.  It is a guide to using Excel, with chapter topics ranging from... see more

This site provides business information regarding 14 Middle East Countries. For each country, there is a General... see more

MikesBikes-Advanced is specifically suited to MBA and advanced level business strategy courses. It has also been used in... see more

This site presents the Tannenbaum and Schmidt Continuum, a simple model which shows the relationship between the level of... see more