MERLOT Materials

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This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more

Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This... see more

This site contains 35+ online, interactive quizzes that primarily involve matching a product slogan with the product.... see more

This commercial site claims to cover creative fundamentals: getting into a groove, and producing lots of concepts. It... see more

A comprehensive source of bibliographic citations covering U.S. agricultural and life sciences information, Agricola... see more

Published by the AARP (American Association of Retired Persons), this report considers the retirement expectations of the... see more

This is a free textbook offered by BookBoon. This book sets out the principles of how to get yourself into print – a way... see more

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more

This is a free, online workshop that is based on a book by the author. Although it is a commercial site that tries to... see more

This is a free textbook offered by BookBoon. The best salespeople understand that people buy differently. Some people buy... see more

If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work... see more

Everyday, we encounter situations in which someone seems to be selling something for more than it's worth. But can you... see more

'Advertising is a dynamic industry that combines analysis with imagination to shape the way people purchase products and... see more

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used... see more

This is a free book from BookBoon. This book provides an overview of consumer behaviour and public relations. Consumer... see more

This book provides an overview of consumer behaviour and public relations. Consumer behavior is the study of the... see more

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This... see more

This is a free textbook offered by BookBoon. An eye-opening insight into how customers are often treated once they become... see more

This is a free textbook offered by BookBoon. Customer Journeys are a modern version of customer processes. They describe... see more

This site from Inc.com contains ideas on generating referrals, using references to build business, and creating buzz with... see more

Degreed (Degreed For Me) is a free life-long learning platform that organizes Open Educational Resources (step-by-step... see more

Digital Access to Scholarship at Harvard (DASH) is a central, open access repository of research by members of the... see more

This is a free textbook offered by BookBoon. The lifeblood of any business, no matter how big/small it may be, is the... see more