MERLOT Materials

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This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.

This is the second of a series of four books on marketing. Non-marketing managers need to know the models and techniques... see more

This is the third book in a series of four books on marketing. Non-marketing managers should know about the important... see more

This is a very clear guide on how to build a marketing plan with straightforward questions that any business owner has to... see more

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

This video was recorded at MIT World Series: Back to the Classroom 2007. If anyone deserves the moniker of 'arts miracle... see more

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic... see more

The Masters Series Madrid case study has been developed as a simulation where students take the role of project manager... see more

An oath that business graduates can take to be more sustainable leaders and consider the health of the earth.

This is a 15 question quiz designed to assess one's managerial style. Another 15 question quiz determines the desired... see more

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost.... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more

This is a brief video for job category description/information.

From Microsoft: "You can create alternative text (Alt Text) for shapes, pictures, charts, SmartArt graphics, or other... see more

This is a free, online textbook offered by BookBoon. It is a guide to using Excel, with chapter topics ranging from "What... see more

This site provides business information regarding 14 Middle East Countries. For each country, there is a General... see more

MikesBikes Advanced gives students real-world business experience as they manage their own bicycle manufacturing company.... see more

This site presents the Tannenbaum and Schmidt Continuum, a simple model which shows the relationship between the level of... see more

This site has an alphabetical listing and classified index of various modelling and decision support tools. General... see more

The text has a format and structure that will be familiar to those who use other books on small business management, yet... see more

This is a free textbook offered by BookBoon. 'Modern microeconomics book explains the advanced version of traditional... see more

Developed by the IRS, Module 1 is the first of a series of 14 modules from the Understanding Taxes for teachers website.... see more

this learning material explain the basics of the united states monetary system (money system), the basic operations of... see more