MERLOT Materials

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' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This is a free, online textbook. According to the author, "This text consists of thirteen chapters, which have been... see more

Drink, Swear, Steal, and Lie: Leadership in Four Easy Steps is based on a near forty year career of a Police Chief. This... see more

In order to be well-governed, a democracy needs voters who are fluent in the language of economics and who can do some... see more

"The role of marketing in a company is one of the most vital departments there is because if your clients and prospects... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business tool... see more

This is a free, online textbook offered by Book Boon. 'This eBook will focus exclusively on email marketing and the... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has changed the world we... see more

The book was written in response to the paucity of teaching materials that enable instructors to integrate sustainability... see more

This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant... see more

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1.... see more

This book provides a very didactical and easy-to-read introduction to contemporary macroeconomics. The text covers the... see more

Book outlines the material covered in college Accounting I & II. Homework with answers provided.

Mayer, Warner, Siedel and Lieberman's Foundations of Business Law and the Legal Environment is an up-to-date textbook... see more

Undergraduate business law textbook written by Melissa Randall and Community College of Denver Students in collaboration... see more

Fundamentals of Business, third edition (2020) is an 370-page open education resource intended to serve as a no-cost,... see more

'This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public... see more

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas... see more

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas... see more

NOTE: This is a BookBoon publication and you have to provide your email address to access it. The book is free for... see more

Genesis of Strategic Management by Elitsa Petrova includes six main topics. The first topic presents the strategic... see more