MERLOT Materials

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Introduction to the Activity Customer journey mapping is an effective way for students to understand: the overall buying... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more

"This book has been written to help you become more successful in sales. The author of this publication brings his wide... see more

This site provides links to a series of articles concerning Customer Relationship Management. Some of the articles are... see more

This site is produced by CIO.com, a website for CIOs (Chief Information Officers) and other information executives, and... see more

' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students... see more

"The role of marketing in a company is one of the most vital departments there is because if your clients and prospects... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business tool... see more

This is a free, online textbook offered by Book Boon. 'This eBook will focus exclusively on email marketing and the... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has changed the world we... see more

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more

This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant... see more

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1.... see more

This site provides a listing of well-known logos by company name. "Famous company logos are perceived and employed as the... see more

This site has a searchable database of franchiese as well as a list of "featured" ones. Each of the franchise options... see more

This is an in-class activity used to demonstrate the life time value of customer satisfaction.

Although designed for students studying Food Technology, this site would be good for a general marketing or consumer... see more

Due to numerous requests, I have decided to develop and provide a free marketing simulation game for lecturers and... see more