MERLOT Materials

"The internet is ran on content and now marketers and business owners are waking up to the fact that distributing quality... see more

‘Core Principles of International Marketing’ is my second Open Education Resources (OER) textbook effort, which follows... see more

Collection complète de cours de marketing. 247 pages décomposées en 38 Chapitres : Des bases du Marketing à la... see more

Create professional online surveys, evaluation forms, questionnaires to collect feedback, market research data, poll... see more

Introduction to the Activity Customer journey mapping is an effective way for students to understand: the overall buying... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more

"This book has been written to help you become more successful in sales. The author of this publication brings his wide... see more

Customer centricity is about organizational transformation making the customer the focus for business decisions,... see more

This site provides links to a series of articles concerning Customer Relationship Management. Some of the articles are... see more

This site is produced by CIO.com, a website for CIOs (Chief Information Officers) and other information executives, and... see more

' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

The 123test DISC personality test determines your personality profile, based on the DISC types. Find out how you score on... see more

"The role of marketing in a company is one of the most vital departments there is because if your clients and prospects... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business tool... see more

This is a free, online textbook offered by Book Boon. 'This eBook will focus exclusively on email marketing and the... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has changed the world we... see more

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more

This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant... see more

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1.... see more