MERLOT Materials
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"This book has been written to help you become more successful in sales. The author of this publication brings his wide... see more
This site provides links to a series of articles concerning Customer Relationship Management. Some of the articles are... see more
This site is produced by CIO.com, a website for CIOs (Chief Information Officers) and other information executives, and... see more
' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more
As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students... see more
"The role of marketing in a company is one of the most vital departments there is because if your clients and prospects... see more
According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business tool... see more
This is a free, online textbook offered by Book Boon. 'This eBook will focus exclusively on email marketing and the... see more
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more
This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more
This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has changed the world we... see more
This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more
This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant... see more
This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1.... see more
This site provides a listing of well-known logos by company name. "Famous company logos are perceived and employed as the... see more
This site has a searchable database of franchiese as well as a list of "featured" ones. Each of the franchise options... see more
This is an in-class activity used to demonstrate the life time value of customer satisfaction.
Although designed for students studying Food Technology, this site would be good for a general marketing or consumer... see more
Due to numerous requests, I have decided to develop and provide a free marketing simulation game for lecturers and... see more
For this task, you will be required to assume the role of the marketing manager for a hypothetical mid-sized retail bank.... see more
'This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public... see more
This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and... see more
This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more