MERLOT Materials

This book provides a comprehensive, integrated approach to the study and application of written and oral business... see more

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more

"The internet is ran on content and now marketers and business owners are waking up to the fact that distributing quality... see more

‘Core Principles of International Marketing’ is my second Open Education Resources (OER) textbook effort, which follows... see more

Collection complète de cours de marketing. 247 pages décomposées en 38 Chapitres : Des bases du Marketing à la... see more

Create professional online surveys, evaluation forms, questionnaires to collect feedback, market research data, poll... see more

Building on the concepts discussed in the competitive analysis, market segmentation, branding, and storytelling sections... see more

Introduction to the Activity Customer journey mapping is an effective way for students to understand: the overall buying... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more

"This book has been written to help you become more successful in sales. The author of this publication brings his wide... see more

Customer centricity is about organizational transformation making the customer the focus for business decisions,... see more

Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As... see more

This textbook is based on materials sourced from different practitioners from the world of research design, data... see more

This site provides links to a series of articles concerning Customer Relationship Management. Some of the articles are... see more

This site is produced by CIO.com, a website for CIOs (Chief Information Officers) and other information executives, and... see more

Use any of the below customer service training activities in this page and incorporate them any customer service training... see more

' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

The California State University and MERLOT have partnered to showcase how and why faculty have adopted Open Educational... see more

In this video I’m going to help you become a better Digital Marketer by showing you some of the most important things you... see more

Social Media Advertising Campaign

"The role of marketing in a company is one of the most vital departments there is because if your clients and prospects... see more