MERLOT Materials

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' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This case discusses the rapid growth of the now controversial “positive body image” promotional strategy, that some have... see more

This is a free textbook offered by BookBoon. "The role of marketing in a company is one of the most vital departments... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business tool... see more

This is a free, online textbook offered by Book Boon. 'This eBook will focus exclusively on email marketing and the... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more

This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant... see more

Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in... see more

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1.... see more

This is an in-class activity used to demonstrate the life time value of customer satisfaction.

Although designed for students studying Food Technology, this site would be good for a general marketing or consumer... see more

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and... see more

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more

An assignment to help students become professionally certified in HootSuite, a social media management system.

This site provides some background on product placement in movies and television. There are a number of examples from... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This webpage explains how to calculate the lifetime value of a customer. What makes it interesting is that a good table... see more

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more

This is a free, online textbook offered by Book Boon. "Looking to use social media, SEO and website conversion... see more

This video was recorded at 14th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Las... see more