MERLOT Materials

Filter by

49-72 of 295 results for: marketing

Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It... see more

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more

Internet marketing is the buzz word these days. Everybody wants a piece of it and everybody wants their brand to go... see more

This is a free textbook offered by BookBoon. Long term planning is the key to an organisation’s success. This book... see more

'Textbooks on the subject of marketing research are often overwhelming to the layperson, focusing on abstract concepts... see more

This is a free, online textbook offered by Book Boon. The field of marketing has experienced unprecedented developments... see more

Long-term planning is the key to an organization’s success. This book provides an overview of strategic planning and... see more

Online open access source consisting of a 500 page book on the Nordic School of Marketing. Contains 40 articles many... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This is a free, open textbook that is part of the Connexions collection at Rice University. This manual was meant to help... see more

"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors. And... see more

"The book presents in a vivid yet concise style the necessary statistical and mathematical background for Financial... see more

"This review presents a general theory of financial crashes and of stock market instabilities that his co-workers and the... see more

'The equity market is a prominent member of the capital market. The only other member is the long-term debt market. The... see more

The money market has traditionally been defined as the market for short-term marketable debt instruments, such as... see more

'Forwards, futures, swaps, options, hybrids (such as swaptions and options on futures) and a category “other” (credit... see more

'The debt market is usually categorised into the short-term debt market (STDM) and long-term debt market (LTDM), and... see more

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in... see more

This book covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

Economists and business people differ in their definitions of entrepreneurship. Most, however, agree that... see more

"In sustaining its strong economic growth, China has become one of the world’s most voracious consumers of energy. The... see more