MERLOT Materials

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The traditional methods of probability and non-probability sample selection are applicable to Internet surveys and... see more

mobileFUSED lead generation company in Arizona is a leader in inbound mobile marketing since 2011. It provides pay per... see more

Nozak Consulting is a Online marketing agency that works for clients needing SEO, PPC, SEM, SMM, Content, and web... see more

There are exciting developments in Marketing Research. Internet surveys allow us to produce usage and attitude studies... see more

קורס מקוון בנושא ניהול השיווק. הקורס נועד ללמידה מקוונת תוך שימוש בחומר מקוון כגון: קישורים למאגרי מידע, מאמרים מדעיים,... see more

In this mini-case study, you are required to determine whether a joint venture between Tesco Bank and Aviva (insurance)... see more

This activity highlights several common channel conflict situations, across three different industries. For each... see more

In the case study below, this B2B firm is considering their strategic growth options. However, they are faced with two... see more

This is a free marketing game that requires students working in teams to determine their 4P’s and trade with other teams... see more

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their... see more

An insurance firm is looking to upgrade its operating software system. They are faced with three alternatives, which are... see more

This is a free marketing simulation game for flipped classrooms. It is Excel-based and easy to learn and fun to play. It... see more

Background to the student activity Pringles is a snack brand owned by Kellogg’s, and is sold in over 140 countries. Most... see more

Immigration to Canada can be best achieved through the saskatchewan pnp express entry, by which you can make Saskatchewan... see more

A common cliché is ‘let’s cut out the middle man’. Removing the middle-man (a wholesaler) from the channel will provide a... see more

Here is the “advanced positioning marketing simulation game” now available for free download here…... see more

This discussion exercise has been written and provided by Dr Gillian Hopkinson from Lancaster University in the UK.... see more

Many firms target their sales promotions at wholesalers and retailers in an attempt to generate greater support and... see more

For this activity, assume that you have just been appointed as a salesperson for a company that distributes ‘accounting... see more

For this exercise, assume that you are the marketing manager for a large hotel chain. You’ve been asked to put together a... see more

Many franchise systems tend to be retail-based. While franchises typically have a greater success rate than new... see more

A significant proportion of planned sales promotions do not get effectively, implemented due to the lack of full support... see more

This is a SlideShare presentation that describes how the Affluent Millennials are a new, powerful force that shapes the... see more