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MERLOT II

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Materials 31 - 40 shown of 704 results

Break Even Analysis Tool

Break-Even Analysis is a financial tool that allows marketing managers to estimate how many units of a product a company... see more
Material Type: Simulation
Author: unknown
Date Added: Feb 06, 2008 Date Modified: Feb 14, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4.43 average rating
User Rating 4.43 user rating
Discussion (none)
In (7)  Bookmark Collections
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Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Feb 12, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
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In (4)  Bookmark Collections
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Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 13, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (2)  Bookmark Collections
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Commercials and Webcasts that illustrate Advertising Principles

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good value. see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Oct 17, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4 average rating
User Rating 4 user rating
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In (2)  Bookmark Collections
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Communication Process

An interactive model of the communication process, based on the Shannon-Weaver components of communication. Requires Flash... see more
Material Type: Animation
Author: Dr. Roy Schwartzman
Date Added: Oct 07, 2003 Date Modified: Jan 25, 2018
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User review 3.17 average rating
User Rating 3.17 user rating
Discussion (1 Comment)
In (14)  Bookmark Collections
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Comparative Media Systems

This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are actively contributing to... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Feb 07, 2013 Date Modified: May 11, 2017
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
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IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Aug 21, 2016
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 3 average rating
User Rating 3 user rating
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In (1)  Bookmark Collections
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Installing a CAPTCHA

A short exercise that walks through the steps associated with installing a CAPTCHA on a WordPress blog. 
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jan 04, 2011 Date Modified: Sep 13, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ... see more
Material Type: Collection
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Oct 03, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
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In (9)  Bookmark Collections
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Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open (Access) Textbook
Author: Unknown
Date Added: Feb 15, 2010 Date Modified: Aug 16, 2017
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
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In (5)  Bookmark Collections
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