MERLOT Materials

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73-96 of 229 results for MERLOT Materials

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This is a free textbook offered by BookBoon. "The role of marketing in a company is one of the most vital departments... see more

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess.  As a business... see more

This is a free, online textbook offered by Book Boon. 'This eBook will focus exclusively on email marketing and the... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

For this task, you will be required to assume the role of the marketing manager for a hypothetical mid-sized retail bank.... see more

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more

This webpage explains how to calculate the lifetime value of a customer. What makes it interesting is that a good table... see more

This is a free, online textbook offered by Book Boon.  "Looking to use social media, SEO and website conversion... see more

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the... see more

This is a brief introduction to the importance of branding in the marketing of products and services.

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer... see more

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

Hundreds of downsized journalists are watering community media deserts by launching hyperlocal news startups. Scores of... see more

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more