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MERLOT II

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Materials 31 - 40 shown of 119 results

The Advertising Council Retrospectives

This resource that is sponsored by the AdEd.org demonstrates ads that have "made a difference" in that they have changed... see more
Material Type: Collection
Author: Ad Council
Date Added: Jul 13, 2004 Date Modified: Jul 09, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Guide to Managing Media and Public Relations in the Linux Community

This book "is intended for people who want to learn practical and cost-effective ways to raise the profile of an organization... see more
Material Type: Open Textbook
Author: Sheldon Rose
Date Added: Jun 29, 2011 Date Modified: Dec 16, 2013
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Sex in Advertising

This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more
Material Type: Presentation
Author: Connie Landry
Date Added: May 04, 2002 Date Modified: Jun 10, 2015
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Peer review 3.1 rating
Peer Reviews 3.1 rating
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"Keep Smiling - No One's Going to Die"

In 1999, the House of Commons Health Select Committee obtained access to internal documents from the five main advertising... see more
Material Type: Case Study
Author: Gerard Hastings and Lynn MacFadyen
Date Added: Jul 27, 2004 Date Modified: Jun 10, 2015
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Peer review 3 rating
Peer Reviews 3 rating
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AdCracker Advertising Creative

This commercial site claims to cover creative fundamentals: getting into a groove, and producing lots of concepts. It also... see more
Material Type: Reference Material
Author: Steve McNamara
Date Added: Oct 23, 2002 Date Modified: Aug 21, 2007
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Peer review 4 rating
Peer Reviews 4 rating
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Online Public Relations Services

The website provides information for those seeking online public relations services. This is a commercial site, but some of... see more
Material Type: Reference Material
Author: Robert Marston & Associates
Date Added: May 04, 2002 Date Modified: Jul 24, 2006
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
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Student Ad Book Presentations: How To Plan Advertising

An example of a student report written in response to an assignment to read a book and then teach the class about How to Plan... see more
Material Type: Presentation
Author: Steve Bayley
Date Added: Apr 27, 2012 Date Modified: Jul 01, 2013
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Advertising/Promotion Readings

This site provides links to a series of articles concerning Advertising or Promotion. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jul 09, 2011
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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A Tutorial for Using Simmons Choices III

Choices II is a useful source of information for marketing and advertising professionals as well as students in these fields.... see more
Material Type: Tutorial
Author: Hairong Li
Date Added: Mar 23, 2004 Date Modified: Apr 29, 2011
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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Clear and Simple: Developing Effective Print Materials for Low-Literate Readers

This guide outlines a process for developing publications for people with limited-literacy skills. The process was derived... see more
Material Type: Open Textbook
Author: National Cancer Institute Multiple Authors
Date Added: Oct 07, 2008 Date Modified: Jun 01, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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