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97-120 of 194 results for "business"

This is a free, online textbook offered offered by Flatword Knowledge. According to the authors, "The Power of Selling is... see more

This is a short tutorial on types of brands. The differences between manufacturer brands and own-label brands are... see more

Paper on the Virtual Customer by John Hauser. 

They thought it would be a great idea if someone created a web directory for the best business information sources.  A... see more

Digital Access to Scholarship at Harvard (DASH) is a central, open access repository of research by members of the... see more

The field of organizational communication has undergone an interesting history over the past century. Starting out as... see more

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for... see more

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more

This is a free, online textbook offered by Bookboon.com. According to the author, "As you climb the corporate ladder... see more

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more

This is a free textbook offered by BookBoon. The best salespeople understand that people buy differently. Some people buy... see more

'Advertising is a dynamic industry that combines analysis with imagination to shape the way people purchase products and... see more

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

This is a free textbook offered by BookBoon. In an increasingly online world, marketers have turned to different genres... see more

This is a free textbook offered by BookBoon. Customer Journeys are a modern version of customer processes. They describe... see more

This is a free textbook offered by BookBoon. Customer Relationship Management (CRM) is growing in importance due to the... see more

This site from Inc.com contains ideas on generating referrals, using references to build business, and creating buzz with... see more

Degreed (Degreed For Me) is a free life-long learning platform that organizes Open Educational Resources (step-by-step... see more

This is a free textbook offered by BookBoon. The lifeblood of any business, no matter how big/small it may be, is the... see more

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more

Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives.... see more

"If you've been in sales for any length of time then you've most likely heard the objections in sales more than once. How... see more

This is a free textbook offered by BookBoon. Around the World successful subscription-based companies like Netflix,... see more

This is a free, online textbook offered by Bookboon.com.  "In this textbook you’ll will learn the key skills and the... see more