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MERLOT II

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Materials 41 - 50 shown of 180 results

Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for high-profile... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Jun 05, 2008
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Product Positioning

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Oct 10, 2016
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Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4 average rating
User Rating 4 user rating
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Sales Presentation Techniques

This is a free, online textbook offered by Bookboon.com. According to the author, "As you climb the corporate ladder you’ll... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jan 12, 2011 Date Modified: Apr 11, 2013
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Consumer Segmentation

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates ways... see more
Material Type: Presentation
Author: tutor2u, tutor2u
Date Added: Sep 01, 2007 Date Modified: Mar 14, 2016
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Peer review 4 rating
Peer Reviews 4 rating
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Customer-Driven Marketing

This site from Inc.com contains ideas on generating referrals, using references to build business, and creating buzz with... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 25, 2004 Date Modified: Jun 13, 2008
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Peer review 4 rating
Peer Reviews 4 rating
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eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more
Material Type: Case Study
Author: Manuel Alonso, Maria Luisa Mendez
Date Added: Jul 17, 2012 Date Modified: May 06, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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Handling Objections in Sales

״If you've been in sales for any length of time then you've most likely heard the objections in sales more than once. How can... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Jun 20, 2012
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Peer review 4 rating
Peer Reviews 4 rating
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Making It in Public Relations

״In this book the author explains how the business of public relations works and suggests the best career paths to follow.... see more
Material Type: Open Textbook
Author: Leonard Mogel
Date Added: Jun 29, 2011 Date Modified: Jan 03, 2017
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Peer review 4 rating
Peer Reviews 4 rating
User review 2.67 average rating
User Rating 2.67 user rating
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Negotiating Sales

This is a free textbook offered by BookBoon.״If you're going to be a top earner in the sales industry then effective... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Jun 14, 2016
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Peer review 4 rating
Peer Reviews 4 rating
User review 3 average rating
User Rating 3 user rating
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Principles of Marketing@DH

Principles of Marketing Course Redesign to Include Active Experiential Learning, Student Co-Design, and A Ripped from the... see more
Material Type: ePortfolio
Author: Kirti Sawhney Celly, Ph.D.
Date Added: Jun 08, 2016 Date Modified: Oct 26, 2016
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Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
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