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MERLOT II

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Materials 41 - 50 shown of 192 results

New Product Development

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 02, 2009
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: May 11, 2016
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
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Conceptualizing Price

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Oct 05, 2006
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Aug 27, 2014
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Market Share Sophisms

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more
Material Type: Drill and Practice
Author: Foundation for Economic Education
Date Added: Oct 23, 2001 Date Modified: Oct 28, 2011
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Peer review 3.67 rating
Peer Reviews 3.67 rating
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The Hummer Marketing Case

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on... see more
Material Type: Case Study
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Oct 05, 2006
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Peer review 3.6 rating
Peer Reviews 3.6 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
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15.810 Marketing Management | Sloan School of Management

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with... see more
Material Type: Online Course
Author: Unknown
Date Added: May 12, 2016 Date Modified: Oct 17, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Basics of Product Liability, Sales, and Contracts

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and regulatory... see more
Material Type: Open Textbook
Author: Don Mayer, Daniel M. Warner, George J. Siedel, Jethro K. Lieberman
Date Added: Apr 04, 2016 Date Modified: Oct 17, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Business Plans and Marketing Strategy

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description of... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jan 04, 2011
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Guide to ATAR New Product Forecasting

This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the... see more
Material Type: Reference Material
Author: Geoff Fripp
Date Added: Feb 10, 2016 Date Modified: Jul 19, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 5 average rating
User Rating 5 user rating
Discussion (3 Comments)
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