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MERLOT II

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Materials 51 - 60 shown of 179 results

The 1997 Census of Manufacturers

This site contains a great deal of information about the Population as well as the Business Sector. The Census of... see more
Material Type: Simulation
Author: U.S. Government
Date Added: Mar 03, 2000 Date Modified: May 05, 2007
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Peer review 3 rating
Peer Reviews 3 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
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Marketing Research Articles

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by topic.
Material Type: Collection
Author: Madhu Viswanathan
Date Added: Dec 02, 2001 Date Modified: Jan 04, 2011
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Peer review 2.8 rating
Peer Reviews 2.8 rating
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Sales Management: Teamwork, Leadership and Technology

"Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting... see more
Material Type: Open Textbook
Author: Charles M. Futrell
Date Added: Jun 29, 2011 Date Modified: Jul 28, 2015
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Brand Extension and Stretching

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 10, 2008
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Introduction to Branding

This is a PowerPoint presentation that summarizes the essentials of branding for a product. Covered during the presentation... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 13, 2013
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Basic Selling Skills

This is a free, online textbook offered by Bookboon.com. "If you’re going to be a top earner in the sales industry then... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jan 12, 2011 Date Modified: Jun 18, 2012
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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What is Involved in Building a Brand

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 17, 2008
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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Lemonade Stand

This site allows student to learn about all aspects of a business. You'll have complete control over almost every part of... see more
Material Type: Simulation
Author: David Neiss
Date Added: Feb 08, 2007 Date Modified: Sep 15, 2010
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Peer review 1.75 rating
Peer Reviews 1.75 rating
User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
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The Names Generator Project

The Names Generator Project created by Danish web developer, Niels Gamborg, is an easy way to randomly generate a list of... see more
Material Type: Development Tool
Author: Niels Gamborg
Date Added: Apr 19, 2014 Date Modified: Feb 24, 2015
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Peer review 2.5 rating
Peer Reviews 2.5 rating
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The Edward Jones New Venture Challenge

This site presents guidelines for a semester-long project involving a new venture into the memorabilia industry. Students... see more
Material Type: Reference Material
Author: Larry Chonko
Date Added: Aug 27, 2005 Date Modified: Jun 06, 2011
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Peer review 2 rating
Peer Reviews 2 rating
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