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MERLOT II

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Materials 61 - 70 shown of 155 results

Business Communication - Achieving Results

This is a free textbook offered by BookBoon.'What is effective communication and how can it be put into practice in business?... see more
Material Type: Open Textbook
Author: Lori Harvill Moore
Date Added: Sep 30, 2013 Date Modified: Mar 17, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Business Communication Teaching Resources

״Learn More" media items (more than 60 in all)  include carefully screened and selected online media, including videos,... see more
Material Type: Reference Material
Author: Thill, Bovee
Date Added: May 17, 2013 Date Modified: Mar 17, 2014
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Buzz or Zap? - Consumer psychology for the 21st century

This is a free textbook offered by BookBoon.'If you are ready to start a new business or launch a new product, you need this... see more
Material Type: Open Textbook
Author: T.L. Brink
Date Added: Feb 18, 2014 Date Modified: May 31, 2015
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Connecting CRM systems for better customer service

Few companies gracefully pass sales leads and service information across the barriers of departments and business units. But... see more
Material Type: Reference Material
Author: Anupam Agarwal, Wayne E. Pietraszek, and Marc Sing
Date Added: Jan 07, 2007 Date Modified: Sep 09, 2015
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Essentials of Marketing Research

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the relevant... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jul 23, 2015
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Essentials of Marketing Research: Part I

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments in... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jul 23, 2015
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Introduction to Brands

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world. ... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Feb 22, 2011
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Marketing

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing.... see more
Material Type: Open Textbook
Author: Boundless
Date Added: Oct 14, 2014 Date Modified: Jun 26, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Marketing

Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for instructors, students,... see more
Material Type: Reference Material
Author: Roger A. Kerin, Southern Methodist University
Date Added: Jan 12, 2007 Date Modified: May 08, 2007
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Marketing Research Course and Syllabus

Complete open-source course in marketing research. Send any modifications to author electronically.
Material Type: Tutorial
Author: Michael Hyman
Date Added: Sep 08, 2005 Date Modified: Aug 08, 2011
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