MERLOT Materials

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193-216 of 704 results for discipline "Marketing"

Clio has given AEF permission to showcase winning selections from the 2000, 2001, 2002, and 2003 Clio Awards on aef.com.... see more

This is a free, online textbook offered by Book Boon. Everyone who sells wants to close more sales. Closing techniques... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

Coffer Noir in an innovative way combines the elements of economic strategy and crime novel with noir atmosphere. Graphic... see more

The Fuld Intelligence Dictionary teaches you the "language of intelligence." It defines more than 100 key terms in the... see more

This is a free textbook offered by BookBoon. 'This book teaches a powerful blend of the two most crucial conversation... see more

A practical case about the sizing of the sales force. The multimedia case involves a set of templates that guide students... see more

This is a free, online textbook offered by Google Books. The book is modeled on a Principles of Marketing course.  Some... see more

This is a free, online textbook from Book Boon.  "The internet is ran on content and now marketers and business owners... see more

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more

This is a free online textbook offered by BookBoon. 'This book takes the whole lifecycle of a purchase from initial... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more

This rich site by the Center for Strategic and International explores some of the especially sensitive and subtle issues... see more

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more

Current Industrial Reports provides monthly, quarterly, and annual measures of industrial activity. The surveys measure... see more

"This book has been written to help you become more successful in sales. The author of this publication brings his wide... see more

This is a free, online textbook offered by Book Boon.  

This is a free, online textbook offered by Bookboon.com. "Customer Relationship Management (CRM) is growing in importance... see more

This site provides links to a series of articles concerning Customer Relationship Management. Some of the articles are... see more

This site is produced by CIO.com, a website for CIOs (Chief Information Officers) and other information executives, and... see more

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  

' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more