MERLOT Materials

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This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched... see more

This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and... see more

This is a homework assignment in territory routing. "Jack" is a salesperson who must call on customers in his territory... see more

Instructions appear on the first tab of the Excel file. The two worksheets that follow enable instructors to demonstrate... see more

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more

Information about marketing research for an introductory marketing course.

This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice... see more

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans... see more

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic... see more

Information about channels of distribution for an introductory marketing course.

This free online textbook covers a wide variety of topics involving innovation. Topics include: 1 Introduction and... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This case discusses the rapid growth of the now controversial “positive body image” promotional strategy, that some have... see more

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such... see more

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more

If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating... see more