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MERLOT II

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Materials 1 - 10 shown of 26 results

Advertising Principles.com MERLOT Classic

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Mar 01, 2003 Date Modified: Aug 18, 2015
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Peer Review for material titled "Advertising Principles.com"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 3.5 average rating
User Rating 3.5 user rating
Discussion (2 Comments)
In (41)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
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Supply Chain Management Simulation Activity

This assignment uses the Near Beer supply chain management simulation to demonstrate the complexities of meeting changes in... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Oct 29, 2013
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Peer Review for material titled "Supply Chain Management Simulation Activity"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
Course ePortfolios (none)
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Using PRIZM Look-up to Identify Consumer Markets

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Apr 17, 2013
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Peer Review for material titled "Using PRIZM Look-up to Identify Consumer Markets"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (1)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
Accessibility Info (none)

David F. Miller Center for Retailing Education & Research

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jun 03, 2008 Date Modified: Nov 25, 2008
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Peer Review for material titled "David F. Miller Center for Retailing Education & Research"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 23, 2015
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Peer Review for material titled "Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
Course ePortfolios (none)
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Social Class Symbols

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Aug 21, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
Discussion (none)
In (1)  Bookmark Collections
Course ePortfolios (none)
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Determining the Break-Even Point of Profit for a Campus Service

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 01, 2013
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
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Financial Value of Customer Satisfaction: Using a Lifetime Value Calculator

This is an in-class activity used to demonstrate the life time value of customer satisfaction. 
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Feb 21, 2013
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Peer Review for material titled "Financial Value of Customer Satisfaction: Using a Lifetime Value Calculator"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
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Select-A-City for Demographic and Economic Opportunities, Using an Online Database

This activity ask students to use the demographic and lifestyle data available on the ERsys.com site to determine which city... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jun 08, 2012
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Peer Review for material titled "Select-A-City for Demographic and Economic Opportunities, Using an Online Database"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (none)
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Do You See What I See

This is an in-class exercise to illustrate individual differences in perception.
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Aug 21, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
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