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- Business (185)
Customer centricity is about organizational transformation making the customer the focus for busi...
For this exercise from Great Ideas for Teaching Marketing [https://www.greatideasforteachingmarke...
This is a link to a case study pdf on the Dove social media campaign beginning in June 2010. The...
This case study details the shift made by Walmart in conjunction with their corporate social resp...
The exercise provides an easy to populate, visually appealing, and quickly adapted custom custome...
This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has...
Media, Society, Culture, and You is an approachable introductory Mass Communication text that cov...
THE CASE FOR LEARNING ABOUT MEDIA ENTREPRENEURSHIP: AN IMPORTANT GATEWAY TO YOUR FUTURE If you ar...
The New Coke Cast Study Part 1 is a role playing activity placing students in the roles of actual...
The YouTube Brand Strategy Project PDF document provides an overview of a brand strategy project...
This is textbook concerning the legal environment of American business organizations with some re...
The Power of Selling is an open text for professional selling. This is one of many open textbook...
Marketing Communications is a basic textbook from which the reader could learn the fundamentals o...
Strategic Makreting is amied to student in marketing and business strategy courses. Content incl...
In this free course, you will learn about the marketing process and examine the range of marketin...
While executive leaders must react quickl...
This 2:49 minute video provides an overview of basic elements of revenue recognition. It was des...
This site contains a series of written tutorials that could easily be used as a Principle of Mark...
This open textbook is a basic principles of marketing text. It provides basic concepts for an in...
This is an open textbook, written by a journalism professor. The general subject is media innova...
Don Tapscott is the CEO of the Tapscott Group. The material is a three-minute video. Th...
Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provide...
The Modern Marketing for the Modern Consumer (2015) is based upon a 2013 study of “556 b-to-b mar...
Project Management focuses on the management and implementation of construction projects...