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This is an open textbook, written by a journalism professor. The general subject is media innova...

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that stud...

Google Think events bring together Google's largest customers (advertisers) for one...

Don Tapscott is the CEO of the Tapscott Group. The material is a three-minute video. Th...

This activity is designed to introduce students to the for/against of adapting a global firm’s pr...

This activity is based around a free Excel template for quickly and easily running cluster analys...

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provide...

This module focuses on the early phases of new product and service development, from idea...

Much has been written about the New Coke new product development and launch in 1985 and there hav...

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in...

The Modern Marketing for the Modern Consumer (2015) is based upon a 2013 study of “556 b-to-b mar...

New website dedicated to the product life cycle launched. It covers lots of theory, but also incl...

Organizational Leadership and Change focuses on practical experience that blends theory...

Project Management focuses on the management and implementation of construction projects...

This course will introduce students to the basic concepts and skills of evidence-based practice....

Law, in its simplest form, is used to protect one party from another. For instance, laws protect cu...

This site contains a number of short stories and analogies that can be used in either a training ses...

From Work & Family Connection: these Web-based electronic courses provide tutorials on navigatin...

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure...

This free 6 week massive open online course (MOOC) from UNSW Australia begins a new sessi...

This 20:22 minute video posted on NonprofitAccountingBasics.org addresses internal controls impor...

This site presents guidelines for socializing the new employee into the organization. A checklist o...

Real Burger World (or RBW as it later became known) was a small hamburger chain established in th...

Everyone knows that a great customer experience is critical. Exceptional c...