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This is a case study in which students can apply their understanding of accounting for stocks to...

This tutorial about Activity-Based Costing contains a thorough explanation of the concepts. Demon...

As most students would be aware, Toys R Us went into liquidation in 2018 closing virtually all th...

This is a good example of LEAN methods and Kaizen applied in manufaturing. Paul Akers and Andrey...

This is a case study about Amazon corporation that involves the payment of Notes Payable. It conn...

This video is a tutorial about how to compute ending inventory using the LIFO method of inventory...

This motivational lecture provides guidance on how to become more effective at time management. ...

This is an assignment in which students prepare an essay to explain pricing strategies for two di...

Due to numerous requests, I have decided to develop and provide a free marketing simulation game...

Using a fun marketing trivia quiz is a great way to kick-start discussions and interactions in a...

In small groups, students contrast the three- (i.e., core, actual, and augmented) and five-level...

The exercise provides an easy to populate, visually appealing, and quickly adapted custom custome...

This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has...

This is an introductory exercise suitable for use in the first few weeks of a marketing course. I...

This is a term project that develops sales professionals by analyzing and evaluating the sales ma...

This book provides a comprehensive, integrated approach to the study and application of written a...

Media, Society, Culture, and You is an approachable introductory Mass Communication text that cov...

The Ad*Access Project, funded by the Duke Endowment Library 2000 Fund, presents images...

This is Part 2 of the New Coke Case Study. It is highly recommended that student groups undertake...

THE CASE FOR LEARNING ABOUT MEDIA ENTREPRENEURSHIP: AN IMPORTANT GATEWAY TO YOUR FUTURE If you ar...

The New Coke Cast Study Part 1 is a role playing activity placing students in the roles of actual...

In this task, students review the results of a recent online market research survey undertaken by...

The YouTube Brand Strategy Project PDF document provides an overview of a brand strategy project...