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This resource page offers a number of activities that focus on specific key learning points regar...

Organizations in the 21st century need culturally intelligent managers and leaders. The pressure...

Many franchise systems tend to be retail-based. While franchises typically have a greater success...

This course pairs faculty-mentored student teams with enterprises on the front lines of health ca...

This course aims to provide fundamental knowledge of branding. The course introduces key concepts...

A significant proportion of planned sales promotions do not get effectively, implemented due to t...

This is a link to a case study pdf on the Dove social media campaign beginning in June 2010. The...

Use any of the below customer service training activities in this page and incorporate them any c...

Background to the student activity Pringles is a snack brand owned by Kellogg’s, and is sold in o...

This discussion exercise has been written and provided by Dr Gillian Hopkinson from Lancaster Uni...

This website contains a simulation in a game-like format in which students can review concepts pe...

This marketing exercise is designed to look at the most valuable brands in the world – as highlig...

Many firms target their sales promotions at wholesalers and retailers in an attempt to generate g...

This activity outlines two situations in regards to the potential impact on the firm’s positionin...

This learning material is a collection of articles and tutorials explaining the characteristics o...

This is an interactive exercise that describes average cost and the break-even point. Students ar...

Extracting Real Estate Specific Indices from the Federal Reserve Economic Database (FRED) One of...

This lesson supports the Market Failure and the Role of Government section of the Advanced Placem...

This assignment explores what a salesperson needs to know and have in order to be prepared to beg...

This is a free marketing game that requires students working in teams to determine their 4P’s and...

This marketing simulation game guides students in decision-making concepts involved with market s...

This case study details the shift made by Walmart in conjunction with their corporate social resp...

This reference material does a side-by-side comparison of coaching and mentoring. Students will l...

Dismayed by the ubiquity of corporate chains, former MSNBC reporter Hanson Hosein and NBC reporte...