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MERLOT II

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Materials 1 - 10 shown of 289 results

Advertising Principles.com MERLOT Classic

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Mar 01, 2003 Date Modified: Nov 13, 2016
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Peer Review for material titled "Advertising Principles.com"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 3.89 average rating
User Rating 3.89 user rating
Discussion (2 Comments)
In (42)  Bookmark Collections
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Advertising Literacy

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Sep 24, 2001 Date Modified: Jan 26, 2017
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Peer review 5 rating
Peer Reviews 5 rating
User review 4.4 average rating
User Rating 4.4 user rating
Discussion (3 Comments)
In (14)  Bookmark Collections
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Advertising: It's Everywhere

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in a... see more
Material Type: Drill and Practice
Author: Mike Bassett
Date Added: May 04, 2002 Date Modified: Jan 26, 2017
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4.33 average rating
User Rating 4.33 user rating
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Web Advertsing Profitability (Pay for Clicks Model)

This calculator enables the user to calculate the profit per one hundred clicks that you can expect when buying Web... see more
Material Type: Simulation
Author: MarrcommWise
Date Added: Aug 26, 2004 Date Modified: Feb 16, 2009
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Peer review 4.2 rating
Peer Reviews 4.2 rating
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Commercials and Webcasts that illustrate Advertising Principles

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good value. see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jan 26, 2017
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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In (2)  Bookmark Collections
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Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Jan 26, 2017
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About this material:
Peer review 4.6 rating
Peer Reviews 4.6 rating
User Rating (not rated)
Discussion (none)
In (5)  Bookmark Collections
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Web Advertsing Profitability (Pay for Impressions Model)

This calculator enables the user to calculate the profit per thousand impressions that one can expect when buying Web... see more
Material Type: Simulation
Author: MarrcommWise
Date Added: Aug 26, 2004 Date Modified: Feb 16, 2009
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Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
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Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
Material Type: Collection
Author: Jerome A. Holst
Date Added: Apr 26, 2003 Date Modified: Sep 07, 2016
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (16)  Bookmark Collections
Course ePortfolios (none)
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Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open Textbook
Author: Lisa Duke Cornell, Michael R. Solomon, Amit Nizan
Date Added: Feb 15, 2010 Date Modified: Jan 26, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (5)  Bookmark Collections
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Advertising Slogans

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 08, 2004 Date Modified: Jan 17, 2009
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Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
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Members 1 - 10 shown of 225 results

Theresa Clarke MERLOT Author Member of VSB Peer Reviewer MERLOT House Cup

Member Type: Faculty
Affiliation: James Madison University
Member Since: Oct 25, 2000
Last Logged In: Feb 01, 2017
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Member Contributions
Submitted Materials (46)
Authored Materials (19)
Comments (3)
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Andy Jobs

Organization: PT. Indosat
Member Since: Aug 01, 2005
Last Logged In: Aug 03, 2005
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Scott armstrong MERLOT Author

Member Type: Faculty
Affiliation: University of Pennsylvania
Member Since: Jan 02, 2002
Last Logged In: Jul 26, 2015
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Joanne Frazier

Member Type: Faculty
Affiliation: Montgomery College
Member Since: Oct 10, 2005
Last Logged In: Oct 10, 2005
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Rochelle Miller MERLOT Author

Member Type: Student
Affiliation: Texas A and M University System - Commerce
Member Since: Oct 10, 2011
Last Logged In: Nov 09, 2014
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Kathleen Gruben

Member Type: Faculty
Affiliation: University System of Georgia - Georgia Southern University
Member Since: Dec 11, 2000
Last Logged In: Jan 09, 2017
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Tracey Kirkman

Member Type: Student
Organization: Tracey Kirkman
Member Since: Apr 05, 2008
Last Logged In: Apr 05, 2008
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Jenna Straub

Member Type: Student
Affiliation: St. Petersburg College
Member Since: Sep 03, 2008
Last Logged In: Dec 05, 2008
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Johanna Phu

Member Type: Student
Affiliation: San Francisco State University
Member Since: Feb 02, 2009
Last Logged In: Mar 11, 2009
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Roy Winegar

Member Type: Faculty
Affiliation: Grand Valley State University
Member Since: May 19, 2009
Last Logged In: May 10, 2010
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Learning Exercises 1 - 4 shown of 4 results

Learning About Internet Advertising Income Factors

A Learning Exercise for Internet Advertising E-Commerce Calculator
This assignment guides users through some exercises with the Internet Advertising Calculator. It also includes research... see more
Author: Ralph Westfall
Date added: Mar 22, 2000 Last modified: May 16, 2000
About this Learning Exercise:
Type of Task: Individual, Student-centered, Supplemental activity, Team, Unsupervised

Product Placement

A Learning Exercise for How Product Placement Works
An exercise to introduce students to marketing ideas. To help to better understand why advertising is important.
Author: Catina Johnson
Date added: Jun 19, 2012 Last modified: Jun 19, 2012
About this Learning Exercise:
Type of Task: Group

Advertising Slogan Quiz

A Learning Exercise for Advertising Slogans, Jingles, and Catchphrases
The collection of advertising slogans, jingles, and catchphrases can be used as a basis for recall-style quizzes. Students... see more
Author: Theresa Clarke
Date added: Apr 26, 2003 Last modified: Apr 26, 2003
About this Learning Exercise:
Type of Task: Supplemental activity

Retail Alphabet Game as an Ice Breaker

A Learning Exercise for Retail Alphabet Game
Use the Retail Alphabet Game as a fun Ice Breaker at the beginning of the course. It gets students interacting with each... see more
Author: Theresa Clarke
Date added: Apr 09, 2003 Last modified: Apr 09, 2003
About this Learning Exercise:
Type of Task: Student-centered, Team, Unsupervised



Comments 1 - 10 shown of 46 results

A rating for Advertising: It's Everywhere

Author: Anonymous
Date Added: Mar 02, 2016
About this comment:
Rating: 4 rating
Used in course: no

A rating for Advertising: It's Everywhere

Author: Anonymous
Date Added: May 06, 2016
About this comment:
Rating: 5 rating
Used in course: no

A rating for Advertising Principles.com

Author: Anonymous
Date Added: May 23, 2016
About this comment:
Rating: 5 rating
Used in course: no

A rating for Advertising Principles.com

Author: Anonymous
Date Added: Jun 04, 2016
About this comment:
Rating: 3 rating
Used in course: no

A rating for Advertising Principles.com

Author: Anonymous
Date Added: Jun 13, 2016
About this comment:
Rating: 5 rating
Used in course: no

A rating for Advertising Literacy

Author: Anonymous
Date Added: Jun 13, 2016
About this comment:
Rating: 5 rating
Used in course: no

A rating for Advertising: It's Everywhere

Author: Anonymous
Date Added: Jun 22, 2016
About this comment:
Rating: 4 rating
Used in course: no

A rating for Advertising Principles.com

Author: Anonymous
Date Added: Nov 13, 2016
About this comment:
Rating: 5 rating
Used in course: no

A rating for Advertising Literacy

Author: Anonymous
Date Added: Dec 16, 2016
About this comment:
Rating: 3 rating
Used in course: no

A rating for Marketing and Advertising Case Studies

Author: Anonymous
Date Added: Apr 10, 2016
About this comment:
Rating: 2 rating
Used in course: no



Bookmark Collections 1 - 10 shown of 111 results

Advertising

Materials in this Bookmark Collecction: (3)
Bookmark Collecction Description:  Advertising Principles.com
Author: carolynn coal
Date Added: Oct 25, 2015

Advertising

Materials in this Bookmark Collecction: (1)
Bookmark Collecction Description:  website
Author: Cheikh Omar Tidiane THIAM
Date Added: May 28, 2009

ESL42 Advertising

Materials in this Bookmark Collecction: (1)
Bookmark Collecction Description:  Summary article
Author: Elaine George
Date Added: May 06, 2016

Advertising

Materials in this Bookmark Collecction: (1)
Bookmark Collecction Description:  Useful Exercises
Author: Varintra Sirisuthikul
Date Added: Jul 28, 2016

Advertising Related

Materials in this Bookmark Collecction: (1)
Bookmark Collecction Description:  Related to advertising campaigns
Author: Gloria Drake
Date Added: Apr 26, 2011

ADVERTISING

Materials in this Bookmark Collecction: (2)
Author: Mandy McNeil
Date Added: Jul 28, 2006

Advertising

Materials in this Bookmark Collecction: (2)
Bookmark Collecction Description:  For class assignments
Author: Carolyn Rice
Date Added: Jul 28, 2006

Advertising

Materials in this Bookmark Collecction: (1)
Bookmark Collecction Description:  website
Author: Charlotte DeJesus
Date Added: Apr 28, 2008

advertisement

Materials in this Bookmark Collecction: (1)
Author: Lis Banfield
Date Added: Jul 28, 2006

Advertising resources

Materials in this Bookmark Collecction: (2)
Author: Vassilis Dalakas
Date Added: Jul 28, 2006



Course ePortfolios 1 - 3 shown of 3 results

Sociology 101

Materials in this Course ePortfolio: (20)
Course ePortfolio Description: 
See long description for Course ePortfolio
Sociology is the study of society. It focuses on identifying, explaining, and interpreting patterns and processes of human... see more
Author: MERLOT Adminstrative Team
Date Added: Oct 12, 2009

Sociology 101

Materials in this Course ePortfolio: (20)
Course ePortfolio Description: 
See long description for Course ePortfolio
Sociology is the study of society. It focuses on identifying, explaining, and interpreting patterns and processes of human... see more
Author: Lynn Ritchey
Date Added: Apr 18, 2011

Sociology 101

Materials in this Course ePortfolio: (20)
Course ePortfolio Description: 
See long description for Course ePortfolio
Sociology is the study of society. It focuses on identifying, explaining, and interpreting patterns and processes of human... see more
Author: Cathy Swift
Date Added: Jan 28, 2013



Peer Reviews 1 - 10 shown of 149 results

A peer review of Internet Advertising E-Commerce Calculator

Author: Business Editorial Board
Date posted: Dec 08, 2006
About this peer review:
Rating: 3.5 rating

A peer review of Advertising Literacy

Author: Business Editorial Board
Date posted: Oct 10, 2001
About this peer review:
Rating: 5 rating

A peer review of Advertising Slogans

Author: Business Editorial Board
Date posted: Nov 10, 2006
About this peer review:
Rating: 4.25 rating

A peer review of Testing Your Advertising IQ

Author: Business Editorial Board
Date posted: Aug 07, 2012
About this peer review:
Rating: 3.75 rating

A peer review of Web Advertsing Profitability (Pay for Clicks Model)

Author: Business Editorial Board
Date posted: Jul 24, 2006
About this peer review:
Rating: 4.2 rating

A peer review of The Price of Happiness: On advertising, Image and Self Esteem

Author: Business Editorial Board
Date posted: Jan 06, 2004
About this peer review:
Rating: 4.17 rating

A peer review of Launch! Advertising and Promotion in Real Time

Author: Business Editorial Board
Date posted: Jul 09, 2010
About this peer review:
Rating: 4.75 rating

A peer review of Commercials and Webcasts that illustrate Advertising Principles

Author: Business Editorial Board
Date posted: Jun 19, 2014
About this peer review:
Rating: 4.75 rating

A peer review of The Advertising Council Retrospectives

Author: Business Editorial Board
Date posted: Jul 09, 2010
About this peer review:
Rating: 4.5 rating

A peer review of Anatomy of an Ad: An Analysis of Advertising Techniques

Author: Business Editorial Board
Date posted: Oct 06, 2005
About this peer review:
Rating: 3.8 rating