Search all MERLOT
Select to go to your profile
Select to go to your workspace
Select to go to your Dashboard Report
Select to go to your Content Builder
Select to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
Select OK to launch help window
Cancel help


Advanced Search


Search > Learning Exercise Results > Year 1 Review/Year 2 Marketing Plan Presentation

Learning Exercise: Year 1 Review/Year 2 Marketing Plan Presentation

Year 1 Review/Year 2 Marketing Plan Presentation
This is an assignment for a 30 minute presentation during which each student team is expected to:
(1) Reflect about their year 1 (quarter 1 through 4) BRANDS(TM) results.
(2) Propose a year 2 plan.

Each team presents its plan "confidentially" -- one on one with the course instructor, apart from other teams in their industry.
Course: Intro to Marketing or other Marketing Management course


Submitted by:
Katrina Zalatan
Date Last Modified:
November 29, 2000




  • College General Ed


(1) Participated in BRANDS(tm) through Quarter 4 decisions using a preliminary Marketing Plan (see
(2) Development of pro formas for operating and divisional statements.

Learning Objectives

Students reflect about year 1 preformance against "plan," and use this understanding as a starting point to develop a year 2 marketing plan.

Students must also struggle with the task of communicating significant detailin a mere 20 to 30 minute timeframe.

Type of Task

  • Student-centered
  • Team
  • Unsupervised