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Search > Learning Exercise Results > Global Marketing at the Cameron Balloon Factory

Learning Exercise: Global Marketing at the Cameron Balloon Factory

Global Marketing at the Cameron Balloon Factory
This is an online assignment that can be used with the virtual factory.
Course: International Marketing


Submitted by:
Cathy Swift
Date Last Modified:
January 16, 2001


1. First take a tour of the Virtual Factory and become familiar with its

2. After reviewing each of the functions, go to the Site Map.

3. From the site map, click on the Worksheets link under the Marketing Area.

4. Then follow the assignment and respond to the questions for "W3," which is Worksheet 3
"Round The World Balloons - Exporting."

5. Click on "printable version" and

6. Respond to all the questions that are listed in Steps 1-4.

7. Submit your responses as advised by your instructor.



No audiences defined for this Learning Exercise


Exporting, International Marketing, International Business


Need to understand exchange rates.
Need to be familiar with the European Community and its implications.

Learning Objectives

1. To understand the importance of exporting
2. To understand how exchange rates impact trade.