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Google Online Marketing Challenge

Rating: 5 stars
Used in Course: Used in course
Submitted by: Bernard Jansen (Faculty), Jan 15, 2009
Comment: This is a top notch competition. It is a great vehicle for teaching keyword advertising and online market. Real system, real money, and real client.

Technical Remarks:

AdWord, the platform used in the Challenge, is an amazing technology but easy to use
Time spent reviewing site: Way too much time but totally fin