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Using PRIZM Look-up to Identify Consumer Markets

Rating: 4 stars
Used in Course: Used in course
Submitted by: Rebecca Chavez (Faculty), Apr 13, 2012

Great site for identifying consumers in your target area.  Students enjoyed looking up their own zip codes and reading about the different groups identified with each.  Modified the assignment slightly for higher education, but overall, very worthwhile exercise.

Technical Remarks:

Some of the site is not accessible without payment but students can still do market research from the limited site.

Time spent reviewing site: 30 minutes