According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in marketing. This book attempts to create a text designed to allow students to follow the mathematical reasoning used in Marketing Science, Journal of Marketing Research and other quantitatively oriented journals. As such, it does not hide the mathematics, but it does not assume that the student already has an extensive background in mathematics. The work can be used whole or in modules. Modules can be used as is or integrated into other class materials, books or other electronic output."
The book is free and open source. The content was derived from two graduate level statistics courses from a Statistics Department and an Educational Measurement Department. The book is a result of transcribing notes from these two courses into book form. The book covers the most important mathematical tools used in marketing.