This presentation would serve well as an in-class video or homework viewing. It provides an overview of content marketing, including the evolution, steps involved, questions for thought, and practical tips. There is also a discussion of the needed skills of a content marketer and suggestions for developing those skills. Students could readily grasp the subject matter; the presenter even recommends a book for additional knowledge. Viewing of this video would provide the instructor with a timely resource to introduce the concept, or to review it.
Learning objectives in the form of questions are identified at the beginning of the video, which builds on concepts by starting with a short historic overview. This might be a very useful addition to advanced marketing courses.