Peer Review

Legal Aspects of Marketing and Sales

Material Detail page

Reviewed:: Feb 26, 2019 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.

Type of Material:

Open (Access) Textbook

Recommended Uses:

This text could be support/supplemental material for specific topic assignments, homework, or exercises to support in-class discussion.

Technical Requirements:

From this site, read online or download as PDF

Identify Major Learning Goals:

While this is designed to be a textbook, it could be used as supplemental material for a variety of marketing/business courses. There is a very detailed discussion of corporate ethics, ethical paradigms, and corporate responsisiblity.

After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.

Target Student Population:

College Upper Division, Graduate School, Professional

Business students

Prerequisite Knowledge or Skills:

Basic marketing would be helpful.

Content Quality

Rating:
Strengths:: This module provides a link to an open textbook. The textbook itself is 24 chapters in length, and covers the basic foundation of the legal system as well as different types of law, especially those relating to marketing and sales. Each chapter includes learning objectives for the individual topic sections, and is written with a readable flow and understandable word choice. The text is infused with cases, current examples, and quality explanations that make it a useful resource for students and professionals alike. Sources used are well-documented making this a reliable reference, and at almost 1000 total pages, it provides a significant overview of a myriad of topics.
Concerns:: The ONLY problem I found was with the video, 49.1, Geritol is non-existent via the link in the online version. No link provided in the pdf version.

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:: Although the title’s legal focus indicates marketing and sales, this text is a good support to a generalized business law course. In addition to the comprehensive content within the text itself, each chapter section includes objectives, a key takeaway and exercises. This is reinforced by a summary and additional exercises at the conclusion of the chapter, including self-test questions (with answers provided). Many chapters also offer 1-2 cases for further exploration and discussion. An instructor could readily utilize this text in a number of ways, with content for in-class or outside-of-class individual or group work.
Concerns:: If the instructor wants to test student, these will have to be developed indivdiually.

Ease of Use for Both Students and Faculty

Rating:
Strengths:: This text is easy to locate, and is highly portable with both PDF or online reading options. The inherent “dryness” of the subject matter is well-broken up with current, relatable examples such that the content is digestible and interesting. Support resources such as discussion questions/exercises are quite thought-provoking.
Concerns:: As a free resource, this text is not as graphics-heavy as one might find in cost-based options. As such, the visual appeal is somewhat limited.

Other Issues and Comments:: I could easily adapt this text for my marketing ethics/social responsibility course!
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