This is a three-minute video on why content marketing is important and an overview of the process. The video is very professionally done. Reviewing it seems superfluous. There is little there. It focuses on developing “unique, interesting content online that solves people’s problems and answers their questions.” It discusses the benefits of content when coupled with testing, such as improving search engine optimization, qualifying leads, and increased conversion rates.
Type of Material:
Video Presentation.
Recommended Uses:
In-class video or a pre-class assignment. Students could try to define content marketing on their own and generate some examples. Then they can watch the video to see how closely their examples match up with what was presented in the video.
Technical Requirements:
Internet connection.
Identify Major Learning Goals:
The real goal appears to be to attract customers.
To introduce students to the concept of content marketing and to provide some examples.
Target Student Population:
Any level.
Prerequisite Knowledge or Skills:
Basic marketing knowledge would be helpful, but is not necessary.
Content Quality
Rating:
Strengths:
The greatest strength is that the video is short and provide sjust enough information to provide an overview of what content marketing is.
Concerns:
The video does not provide deep information that might help students understand the process of developing content marketing strategy.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
The effectiveness of this video is all in how the instructor uses it.
Concerns:
The deficiencies would be a function of how the instructor uses this material.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Go to the website, click, and that's about it.
Concerns:
Students with hearing/sight disabilities may not be able to access the content without proper tools.
Creative Commons:
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