Peer Review

Impact on Positioning

Material Detail page

Reviewed:: Jul 23, 2021 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection. The student's task in this activity is to answer the assessment questions at the end regarding each situation.

The activity is a welcome alternative to long case studies. The material allows for short class discussion or assignment on Product Positioning.

Type of Material:

Assignment

Recommended Uses:

The material is best used for in-class discussions.
Individual or group assignment

Technical Requirements:

Safari, Google Chrome, HTML.

Identify Major Learning Goals:

The activity is a welcome alternative to long case studies. The material allows for short class discussion or assignment on Product Positioning. It gives two scenarios, allowing the student to

Gain a greater understanding of positioning strategy based on distribution channel choices.
Compare and contrast while exploring the dynamics of a competitive market.

Target Student Population:

Upper-level marketing classes

Prerequisite Knowledge or Skills:

Basic understanding of marketing positioning strategy and distribution channels

Content Quality

Rating:

Strengths:

The learning material is written in a language easily understood and discussed by students with minimum exposure to marketing. Therefore, it can apply to any economy or industry.
Simple activity demonstrating real-world positioning and distribution channel decisions.

Concerns:

None

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

The material contains two topical cases. Therefore, students, regardless of their level or background, would relate to its content and adapt to their environment.
Good way to reinforce lecture or reading material on distribution channels.

Concerns:

None

Ease of Use for Both Students and Faculty

Rating:

Strengths:

The material is suitable for the intended purpose and will easily engage users.
It is also effective to convey the message of product positioning.
Instructions are clear
Information is relevant to the question scenario
Website is easy to navigate.

Concerns:

None

Other Issues and Comments:: The cases were well-written and allow for stimulating discussions to get the message across in a short time.
Creative Commons: