This marketing exercise is designed to look at the most valuable brands in the world – as highlighted by the BrandZ top 100 for 2015. Students will complete an assignment based on the top 10 from the aforementioned list. Additional resources are also included. This would be a good exercise for a Principles of Marketing class.
Type of Material:
Assignment
Recommended Uses:
In class discussion
Homework
Technical Requirements:
Chrome
Identify Major Learning Goals:
Students will:
Identify similarities in the top 10 brands identified by the aforementioned list
Develop an understanding of brand equity
Develop an understanding of a profit-focused approach to brand valuation
Discuss valuable brands and brand equity.
Target Student Population:
Entry-level marketing class
Prerequisite Knowledge or Skills:
Basic understanding of Marketing terms and approaches
Content Quality
Rating:
Strengths:
Discussion questions require students to apply the concept of brand equity and profit -focused brand valuation
Discussion questions require students to think strategically
Material is easy to understand
Concerns:
Learning material assumes student understands the concepts of brand equity
Learning material is based off a list from 2015
Learning material does not summarize the concept well or provide an adequate amount of information for students
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Discussion questions are thought-provoking and require students to apply current knowledge
Assignment would be easy to include in almost any curriculum
Assignment would be an effective way to introduce the idea of brand equity
Materials will help students think globally about marketing and brand equity.
Concerns:
There are no learning objectives included with the assignment.
No prerequisite knowledge is identified within the assignment.
Assignment assumes students understand the idea of brand equity
The list of examples is from 2015 and could be updated.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Learning material is easy to use
Site was in working order at time of review
Concerns:
Learning material consists of a paragraph of information and discussion questions only
Learning material consists of text only
Learning material offers no interaction
Creative Commons:
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