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Peer Review

Business Ethics Cases 2



Overall Numeric Rating:

5 stars
Content Quality: 5 stars
Effectiveness: 5 stars
Ease of Use: 4 stars
Reviewed: Nov 05, 2002 by Business Editorial Board
Overview: This site is housed at the Markkula Center for Applied Ethics at University of
Santa Clara. The site provides a wealth of information and resources for
learning about various perspectives of ethical decision-making. The site has
several program areas: ethical decision making, ethics in the news, business
ethics, K-12 character formation, health care and bio tech ethics, public policy
ethics, technology ethics. This review focuses on one of the business ethic
cases, entitled "The Case of Due Diligence."
Type of Material: Resource and case study
Recommended Uses: This material could easily supplement a section of a course on ethics, or be
used as a stand-alone module on ethics.
Technical Requirements: Basic browser capability
Identify Major Learning Goals: The major learning goals are to identify the ethical issues in a business
situation, in this case, it involves some questionable practice of rewarding
stock brokers with special promotional trips for selling a particular fund. The
goal is to identify when such actions or policies are ethical issues, and to
apply some model of ethical reasoning/analysis to such situations.
Target Student Population: The student population could be undergraduate or graduate level in business
Prerequisite Knowledge or Skills: Some introduction to ethics

Evaluation and Observation

Content Quality

Rating: 5 stars
Strengths: Content quality for this module/site is very high. The case material is relevant
and grounded in a scholarly approach to deciphering ethical dilemmas. The site
presents multiple perspectives for approaching and making sense of ethical
issues: the virtue, utilitarian, rights, fairness/justice, common good
approaches. The case also walks one through key questions for analyzing the
ethical situation.
Concerns: There are no major concerns regarding quality of content. Instructors would have
to provide students an assignment or some sequential guidance on how they
make use of and navigate the site.

Potential Effectiveness as a Teaching Tool

Rating: 5 stars
Strengths: This site and the modules within it lends itself to all sorts of potential uses,
both as a supplement in the classroom, or for fully on-line courses. There is a
wide range of cases, dealing with business ethics as well as other areas in
biotech and technology. An instructor could easily guide students to read the
ethical decision making program area to acquire a basic appreciation for various
ethical approaches
Concerns: Again, because the site is of such high quality, one has difficulty coming up
with any significant concerns.

Ease of Use for Both Students and Faculty

Rating: 4 stars
Strengths: The site is well designed, organized, and also includes a useful Site Map for
navigational purposes.
Concerns: The site and various pages could be made more visually appealing by providing
more graphics, photos, etc.

Other Issues and Comments: