"The Meaning Behind the Logo" site overall is designed to serve as a reading and listening resource for individual learners of ESL and for teachers seeking listening materials for classroom and self -study use. The site offers a wide variety of lessons, making it useful as a supplemental component to students and instructors' teaching and learning resources. The site provides video, audio and Internet material on branding and advertising as well as teaching modules and language exercises based on these various resources.
Type of Material:
Video clips, various types of reading and listening comprehension exercises
Real Player, Flash Player, Quick Time or Media Player
Identify Major Learning Goals:
? Make students familiar with the language of advertising. ? Make students aware of /Pre-teach vocabulary and ideas which may be used in the future. ? Make students aware of what messages the symbols transmit.
Target Student Population:
High School, College ESL learners
Prerequisite Knowledge or Skills:
Low intermediate English language learner
This site provides a clear purpose: reading and listening practice through real life branding and advertising. There are four major categories: Reading and Listening, Language Exercises on the Documentary, Lesson Plans, and Complementary Material on Advertising and Media. The topics offer different examples helping students to easily acquire language and culture through learning branding and advertising content. Content includes video clips, scripts of the video clip and various comprehension exercises. The exercise is available along with a pre-listening activation activity which is accompanied by an optional script box spelling out the content and dialogues in the video and the time remaining to finish the activity. Links to brands and advertising websites and activities enhance this website.
The activities are not divided by proficiency level and the amount of the activity is not adequate.
Potential Effectiveness as a Teaching Tool
This is an excellent resource for independent student work, online learning materials as well as in-class group exercises in reading and listening. This completed and easy- to- use website is readily integrated into reading, listening and cultural activities.
Ease of Use for Both Students and Faculty
This site makes good use of audio and video. The quality of video and audio is good and easy to navigate and use to practice. A consistent interface and instructions make it easy for learners to follow the contents. The site's design is clean and clear which approaches the goals and processes consistently transparent to the user.
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