Peer Review

Business Plans and Marketing Strategy

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Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:: This module is devoted to business plans and marketing strategy development.
The site provides templates, tips, tools, examples, and techniques for writing a
marketing strategy and business plan.
Type of Material:: Informational site with with samples, examples, how to checklists, templates,
and techniques for writing business plans.
Recommended Uses:: This material could be used as a supplement for the outline/format of an
assigned business plan.
Technical Requirements:: None.
Identify Major Learning Goals:: To provide students with a systematic approach for developing business,
marketing, and salesl plans.

Students should learn the development and writing process of a business
plan through exposure to samples/examples of typical business planning
techniques.
Target Student Population:: Any university student/class in the business curriculum.
Prerequisite Knowledge or Skills:: None.

Rating:
Strengths:: Straight forward; easy to navigate and read. Nice, clean layout.
Concerns:: Internal links may open so many windows, that it can become confusing for
in-experienced students and they work through the material.

Rating:
Strengths:: This site could easily provide the basic outline/formatting information for many
various assignments from an Intro to Business course, to a Marketing Principles
or Sales Management class.
Concerns:: None

Rating:
Strengths:: Good, basic, informative; templates provide good matrix, etc. setups.
Concerns:: Long pages full of text, that continue on through lengthy discussions. Faculty
member will need to show and explain with many very specific details for "young"
students to follow and use effectively. Conversely, the simplicity of the
site's presentation may not be sufficient to keep the interest of senior-level
students.