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Peer Review

Principles of Marketing Assignments

by Bill Swinyard


Overall Numeric Rating:

4.25 stars
Content Quality: 4.5 stars
Effectiveness: 4 stars
Ease of Use: 4.5 stars
Reviewed: Jan 15, 2007 by Business Editorial Board
Overview: Marketing 340 is a website that provides 8 assignments for the Principles of Marketing class. Each assignment is provided with instructions for students to follow. Assignment topics include resume writing, writing a persuasive cover letter, e-marketing (specifically customization issues), spreadsheet development, VALs, conjoint analysis, career help, and listening skills. Within the instructions are helpful links to other websites that correspond with the assignment and some instructions include grading guidelines. Beginning business college students can increase their knowledge of basic business skills (i.e. spreadsheet, listening, career help, etc.) and some marketing topics.
Type of Material: Drill and Practice<
Recommended Uses: Most exercises would be beneficial for the vast majority of undergraduate students. More specifically, exercise 1, 2, 7, and 8 have wide appeal. Yet, given that many other intro business/general college class cover some of these exercises -- exercises 3, 4, and 5 would be better suited for use in a marketing class.
Technical Requirements: Internet connection, computer spreadsheet and word processing software.
Identify Major Learning Goals: To provide a drill and practice application of various marketing concepts and principles.
Target Student Population: Undergraduate business students
Prerequisite Knowledge or Skills: For a few of the module’s assignments, an understanding of marketing and/or statistical concepts are necessary due to the terminology used and the questions asked. Since most assignments utilize the Internet, a student would need to feel comfortable with this tool. For one assignment, Excel or similar spreadsheet knowledge is beneficial. Word processing abilities are important, but not necessarily required.

Evaluation and Observation

Content Quality

Rating: 4.5 stars
Strengths: The module assignments are very appropriate to a Principles of Marketing course and can easily be adapted for other courses. The assignments and well-designed and thorough, and effectively blend lecture/text content with activities that are both meaningful and engaging for the students. Many have direct application on future career choices, and since all rely heavily on the Internet for supporting material, the assignments remain very current.
Concerns: The module is well-developed and has very little quality issues, if any. However, any adjustment from a Principles of Marketing course may require supportive lecture or text. There is also so much material to cover in principles that I wouldn't be able to spend time on the topics that are indirectly related to the subject. Lastly, I don't find these assignments that challenging (although I would use some of them as quick homework assignments -- worth minimal points).

Potential Effectiveness as a Teaching Tool

Rating: 4 stars
Strengths: The module clearly addresses content in a Principle of Marketing course, and the applied assignments seem to reinforce a student’s understanding of a given topic. They effectively blend lecture/text material with current job search skills, Internet usage, research and personal development. The outcomes are interesting and meaningful for an individual student to know and to discuss and analyze in a classroom setting.
Concerns: Although, the exercises are good, interesting and important - I don't think that they are appropriate if these are the sole assignments for the class in a principles of marketing class.

Ease of Use for Both Students and Faculty

Rating: 4.5 stars
Strengths: Easy to navigate, with imbedded links for students to follow.
Concerns: None