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Peer Review

Breeze Marketing Mini Lecture on Setting Prices

by David White


Overall Numeric Rating:

4.75 stars
Content Quality: 4.75 stars
Effectiveness: 5 stars
Ease of Use: 4.75 stars
Reviewed: May 05, 2007 by Business Editorial Board
Overview: This site provides a mini-lecture on setting prices using break-even analysis. Using the Breeze interface, the instructor narrates and describes the information provided on the slides.
Type of Material: Lecture
Recommended Uses: Principles of Marketing, Principles of Finance and Managerial Accounting. The best use of this presentation might be as a supplement to a more comprehensive lecture and/or discussion on pricing concepts.
Technical Requirements: The presentation was developed with Flash Macromedia.
Identify Major Learning Goals: The goal is to develop an understanding of the relationship between price setting and break-even analysis.
Target Student Population: Introductory marketing students
Prerequisite Knowledge or Skills: None

Evaluation and Observation

Content Quality

Rating: 4.75 stars
Strengths: The material is well-organized. The concepts are discussed thoroughly, with well-designed examples included. Students can access notes to accompany the slides. Practice questions are provided at the end of the presentation.
Concerns: The presentation is very narrow in its scope.

Potential Effectiveness as a Teaching Tool

Rating: 5 stars
Strengths: The material is covered thoroughly and efficiently. The presentation builds on concepts and provides good examples. The questions provided at the end could be assigned easily for homework.
Concerns: None

Ease of Use for Both Students and Faculty

Rating: 4.75 stars
Strengths: The presentation is short (5 minutes, 47 seconds) and very easy to use. Students can review the slides multiple times. Notes can be accessed for further explanation.
Concerns: The presentation may be slowed by the use of dial-up Internet access, but this did not appear to be terribly disruptive.

Other Issues and Comments: Overall, this presentation provides an excellent supplement to any pricing discussion.