Marketing Case Studies is a website that contains about 10 different short case studies hosted on the FastCompany.com website. This module shows innovative and creative marketing strategies to keep consumers interested in brands in spite if economic conditions.
Type of Material:
Short case studies.
Instructors can assign these readings prior to class for discussion, lecture supplement, or in-class presentations.
Identify Major Learning Goals:
The case studies present some of the strategies used by companies to build brands from concept stage to brand power. As such, the case studies are aimed and helping students understand concepts associated with branding.
Target Student Population:
Undergraduate marketing students.
Prerequisite Knowledge or Skills:
While a principles of marketing course would be helpful, it is not required.
The cases represent a variety of industries and companies (e.g., Proctor & Gamble, General Motors, Guiness) as well as a variety of branding issues (e.g., innovation, online branding, lifestyle branding, etc.)
Most of the cases are from 2000-01 so they are a bit outdated.
Potential Effectiveness as a Teaching Tool
The stories on Marketing Case Studies are good opening vignettes as lecture launchers in a course.
To utilize these cases as a teaching tool, instructors would need to develop additional material for supplementation. For example, specific learning objectives, case questions, methods of assessment, and possible assignments.
Ease of Use for Both Students and Faculty
The marketing cases are written from practitioner perspectives and are well-written and easy to understand. Because each case is relatively short and to-the-point, students will find the material is relatively easy to grasp.
The website contains a series of annoying pop-up ads.
Other Issues and Comments:
Search by ISBN?
It looks like you have entered an ISBN number. Would you like to search using what you have
entered as an ISBN number?
Searching for Members?
You entered an email address. Would you like to search for members? Click Yes to continue. If no, materials will be displayed first. You can refine your search with the options on the left of the results page.