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Peer Review

John Broadus Watson, I-O Psychologist



Overall Numeric Rating:

4 stars
Content Quality: 5 stars
Effectiveness: 3.25 stars
Ease of Use: 5 stars
Reviewed: Nov 18, 2006 by Psychology
Overview: This is an article that originally appeared in " The Industrial-Organizational Psychologist"(TIP), the official quarterly news publication of the Society for Industrial-Organizational Psychology. The article reviews J.B. Watson's career and contributions in the areas of applied and industrial/organizational (I/O) psychology.
Type of Material: This is a simple text-based presentation.
Recommended Uses: The material can be used to provide historical background and context to Watson's contributions to I/O psychology in the first half of the 20th Century.
Technical Requirements: There are no technical requirements for the use of this material.
Identify Major Learning Goals: After reading the article, a student will be aware of the extent of John Watson's contributions to the field of psychology in addition to his research in the area of behaviorism. For example, Watson made substantial contributions in the areas of advertising and personnel selection.
Target Student Population: Although high school and all levels of college students would find the article readable and informative, its primary audience would be psychology majors in classes such as History of Psychology and Industrial/Organizational Psychology. Faculty who teach these classes as well as those who teach classes such as Introductory Psychology or Learning may also find some previously unknown and useful facts in this article.
Prerequisite Knowledge or Skills: No prerequisite knowledge or skills are needed to use this material.

Evaluation and Observation

Content Quality

Rating: 5 stars
Strengths: The material is interesting, well-researched, and well-referenced. As an article in TIP, the reader can be confident that is has been subjected to some form of peer review.
Concerns: None.

Potential Effectiveness as a Teaching Tool

Rating: 3.25 stars
Strengths: The material is most useful to instructors of general I/O survey classes as as courses on personnel psychology. Instructors could use this information to provide an historical background and context for several topics covered in I/O courses,
Concerns: This webpage, although of high quality and accurate, is simplistic and contains nothing that would reinforce student learning (e.g., tutorials, quizzes, etc.). The sites does not provide links to other sites to expand student knowledge beyond the article. There are limited ways to use a text-based webpage as a teaching tool.

Ease of Use for Both Students and Faculty

Rating: 5 stars
Strengths: As this material is an online version of an article, it is well-written and easy to use. There are no problems with navigating the site.
Concerns: None.