This site has a collection of 6 case studies of entreprenuers who have successful started and run businesses. The cases present several different aspects of entrepreneurship. Each case also provides questions for discussion which challenge the learner to higher level thinking. (Main page of the site provides a link to MERLOT!)
Type of Material:
Could be used for in-class discussion topics, homework response to discussion questions, or as a basis/exemplar for a student assignment to profile an entrepreneur.
Identify Major Learning Goals:
The purpose of htis site is to present the learner with case studies of successful entrepreneurs and in doing so with the concepts required to start and run a successful business.
Target Student Population:
Undergraduates or graduate students in an entrepreneurship course or in an introductory management or strategy course with a unit on entrepreneurship.
Prerequisite Knowledge or Skills:
Basic concepts of business.
The case studies are interesting and links to additional information are provided within the cases. Questions for discussion are provided with each case, along with mini-profiles.
As the cases are very concise, depth is limited.
Potential Effectiveness as a Teaching Tool
The case studies are well written and could easily be incorporated into a curriculum.
Again, the brevity of the cases limits the potential uses. Learning objectives are not provided.
Ease of Use for Both Students and Faculty
The site is relatively easy to use and clean.
It is not a highly visual site, nor is there interactive content.
Other Issues and Comments:
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