This page was developed by the Advertising Education Foundation in order to feature some of the work created by the Ad Council. [For more information about the Advertising Council, visit their Web site at www.adcouncil.org]. The module shows campaigns that have made a difference and have been among the most successful public advertising campaigns.
Type of Material:
Collection
Recommended Uses:
Students can be assigned this page as required or optional reading material. Instructors can pull examples from this site for use as class demonstration.
Technical Requirements:
None.
Identify Major Learning Goals:
Learning goals are not explicitly stated but one may infer that the objective is to share an exhibit of effective public service advertising campaigns, and to educate individuals about the social responsibilities of advertising to today’s society.
Target Student Population:
High school and above. Most likely the target student population is taking some type of business, marketing, or advertising course.
Prerequisite Knowledge or Skills:
None. The information presented is straight-forward and very self-explanatory.
Content Quality
Rating:
Strengths:
Excellent content quality, especially from an historical perspective. Over the 65+ years of developing 100s of public service ad campaigns, this site showcases the most successful ones.
Concerns:
None.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
The content is up to date and individuals can view various ad awards such as: "Clio Award." There is very good potential to use the example campaigns in class assignments. Although the information provided is somewhat brief, it gives a good overview as well as an identification of the classical and successful public service announcements.
Concerns:
There are no specific assignments, activities, questions, etc. associated with this module. The instructor would have to develop something to go along with this site.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Excellent site with a very friendly user interface, and easy to navigate.
Concerns:
Some of the links did not work, but one can easily conduct a search to obtain more information about the campaign.
Creative Commons:
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